The Growing Demand for Sensitive Skin Care Products

The global economy has been greatly affected by the war between Russia and Ukraine, as well as the COVID-19 pandemic. However, the increasing knowledge of skin care products has been driven by the rise of men's grooming products, extensive advertising campaigns by manufacturers, and the trend towards digitalization. The main factors that are driving the growth of the sensitive skin care product market include the increasing prevalence of skin sensitivity, modern lifestyles, environmental factors such as pollution, inclement weather and stress, and the growing demand for personalized and customizable sensitive skin care products. Supermarkets and hypermarkets play an important role in the sensitive skin care sector, offering a wide range of products at competitive prices, providing convenience and accessibility to consumers, and promoting and publicizing sensitive skin care products. The female population is more aware of the products available on the market for various uses, which is increasing the demand for these items.

The regional market has been driven by the growing awareness and concern of North American consumers about skin sensitivity and by the growing demand for specialized products. However, complying with ingredient restrictions, labeling requirements, and safety evaluations are major challenges to the growth of the sensitive skin care market. In addition, collaborating with dermatologists, skin care professionals, and influencers can create valuable opportunities for key players in the sensitive skin care industry. The buying habits of consumers of high-end cosmetic products are expected to change, which will boost overall market growth. For this study, Grand View Research has segmented the report on the global market for sensitive skin care products by product, gender, distribution channel and region.

Increased awareness of skin sensitivity and the demand for gentle, hypoallergenic products have contributed to the expansion of this market segment. Increased awareness about skin sensitivity and the importance of proper skin care has driven the demand for sensitive skin care products among women. As a result, consumers are looking for products that protect and soothe their sensitive skin, driving demand for specialized skin care solutions. Creams, lotions, and powders are types of skin care products that improve skin quality and health while providing support. In addition, the increase in knowledge of products that nourish the skin due to greater access to a diverse range of brands is expected to propel the Asia-Pacific skincare sector to new heights.

Factors such as increased awareness of skin sensitivity, changes in lifestyles and the growing emphasis on skin care routines have contributed to the growing demand for specialized products aimed at sensitive facial skin. A substantial part of the skincare market is made up of anti-aging products such as L'Oreal Revitalift, Avon Anew Sensitive+, Caudalie premier cru anti-aging moisturizer with hyaluronic acid and many more that are increasingly popular among women. The skincare market is expected to continue its growth in 2023 due to increased consumer knowledge about skincare products. Consumers are increasingly looking for specialized solutions that protect their sensitive skin from environmental factors such as pollution or inclement weather. In addition, collaborations between dermatologists, influencers and skincare professionals can create valuable opportunities for key players in this industry.